What Happens When You Walk In to Sell: Our Step-by-Step Evaluation Process

Selling gold, silver, or diamonds for the first time can feel intimidating. You might wonder how buyers determine what your items are worth, what the process looks like, or if you’ll be pressured to sell.

At American Gold & Diamond Buyers, we believe selling your valuables should be simple, transparent, and respectful. Whether you’re bringing in an old chain, a few coins, or a collection of estate jewelry, here’s exactly what happens when you walk through our doors — step by step.

Step 1: A Warm Welcome and a Quick Conversation

When you arrive, you’ll be greeted by one of our experienced buyers — no appointments required. We’ll start with a short conversation to understand what you’ve brought in and what you’d like to know. Maybe you’re selling a single piece or clearing out a jewelry box full of mixed items. Either way, we take time to listen and explain how we’ll evaluate everything.

You’ll never be rushed, and there’s no obligation to sell. We want you to feel comfortable from the moment you walk in.

Step 2: Sorting and Identifying Your Items

Next, we carefully sort your items by type and metal. Gold, silver, platinum, and diamond jewelry are all tested separately. If you have coins or bullion, we separate those too — each category has its own value based on purity and market price.

For jewelry, we also check for karat stamps (10K, 14K, 18K, etc.) and test for accuracy using our industry-grade testing equipment. For silver, we look for sterling or .925 markings. Every test is done in front of you — never behind a counter.

Transparency is everything. You’ll see the same results we see.

Step 3: Testing for Purity and Authenticity

We use several methods to confirm purity, including electronic testers and acid tests for gold and silver. For diamonds, we use magnification and tools to identify real stones versus simulants.

This part of the process helps determine metal purity, which directly affects your payout. A 14K gold ring, for example, contains 58.5% pure gold — while 18K contains 75%. Knowing this ensures our offer reflects the true value of what you’re selling.

Step 4: Weighing and Calculating Based on Live Market Prices

After testing, each group of items is weighed on a certified scale that measures in grams or troy ounces. We then compare that weight to the current live market price of gold or silver — known as the spot price.

Our prices are updated daily to reflect real-time market trends. You’ll see exactly how today’s rates affect your payout.

Step 5: Presenting Your Offer — No Pressure, No Hidden Fees

Once your items are tested and weighed, we calculate your total value and make an offer on the spot. Our offers are based on live market prices, not arbitrary numbers.

You’ll get a clear breakdown — showing what each type of item is worth and how we arrived at the total. There are no service fees, no deductions, and no pressure to accept.

You decide what feels right for you.

Step 6: Instant Payment

If you accept the offer, we pay you immediately — cash, check, or electronic transfer, whichever you prefer. No waiting, no mailing delays.

Most visits take less than 15 minutes from start to finish.

Step 7: Our Guarantee of Transparency and Trust

Our business has grown through word-of-mouth referrals and repeat clients. That doesn’t happen without integrity. We don’t just buy gold and silver — we build long-term relationships based on fairness and trust.

You’ll always know what your items are worth, how we tested them, and why we offered what we did.

Why Choose American Gold & Diamond Buyers

• Over 30 years of experience buying gold, silver, diamonds, and estate jewelry

• Evaluations done in front of you — always honest and transparent

• No appointment necessary — walk in anytime

• Immediate payment at market-based prices

• Reputation built on referrals and customer satisfaction

Final Thoughts

Selling gold, silver, or diamonds doesn’t have to feel uncertain. At American Gold & Diamond Buyers, we make the process simple, fast, and fair — with real people, real prices, and real cash on the spot.

If you’ve been wondering how it all works, now you know. Bring in your items, watch the process, and leave with confidence.